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Marketing and Mobile Financial Services : a Global Perspective on Digital Banking Consumer Behaviour
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This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.
Availability
| 8878/PUP/2019 | 332.10688 SHA m c.1 | Perpustakaan Universitas Pertamina | Available |
Detail Information
| Series Title |
Routledge studies in marketing.
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| Call Number |
332.10688 SHA m
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| Publisher | Routledge : London ; New York, N.Y.., 2019 |
| Collation |
xvi, 295 p. : illust. ; 24 cm
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| Language |
English
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| ISBN/ISSN |
978-0-815-38694-0
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| Classification |
332.10688
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Other version/related
No other version available
