Strategic Planning for Public Relations

Strategic Planning for Public Relations Smith, Ronald D. Primary Author mixed material bibliography New York Routledge 2017 en English xxxiv, 540 p: illust. ; 24 cm Offers an innovative and clear approach for developing public relations campaigns. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to a myriad of situations and organizations in the real world. Strategic Planning Public Relations Business and Management 659.2 9781138282063 e-Library Universitas Pertamina Be Global Leader 659.2 SMI s 8537/PUP/2019 Perpustakaan Universitas Pertamina 659.2 SMI s c.1 0745662285_No7_SPfPR170522.jpg.jpg 4816 2022-04-25 14:06:41 2022-05-18 15:28:43 machine generated