Frost, Raymond Primary Author Fox, Alexa K. Primary Author Strauss, Judy Primary Author mixed material bibliography New York Routledge 2019 en English

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vii, 444 pages ; 27 cm "The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior." -- Provided by publisher. Internet Marketing Electronic Commerce Business and Management 658.872 9781138588363 e-Library Universitas Pertamina Be Global Leader 658.872 FRO e 8534/PUP/2019 Perpustakaan Universitas Pertamina 658.872 FRO e c.1 71ERLF4kCVL_E-Marketing.jpg.jpg 4825 2022-04-25 14:57:28 2022-05-09 17:41:21 machine generated