Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications Shimp, Terence A. Primary Author Andrews, J. Craig Primary Author mixed material bibliography Boston Cengage Learning 2018 en English xix, 635 p. : illust. ; 29 cm. Explore all aspects of marketing communications, from time-honoured methods to the newest developments in the field backed by the latest research, data and analytic techniques. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behaviour, media buying, public relations, packaging, POP communications, and personal selling. 658.82 9781337282659 e-Library Universitas Pertamina Be Global Leader 658.82 AND a 9340/PUP/2020 Perpustakaan Universitas Pertamina 658.82 AND a c.1 9845rdsfs.jpg 5011 2022-05-19 15:52:02 2022-05-19 15:52:02 machine generated