A Casebook Approach Hollifield, C. Ann Primary Author Wicks, Jan Leblanc Primary Author Sylvie, George Primary Author Lowrey, Wilson Primary Author mixed material bibliography New York Routledge 2016 en English

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xxi, 416 p; ;24 cm Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.</p> <p>Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.</p> <p>As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles. Mass Media--Management 302.23068 9781138901025 e-Library Universitas Pertamina Be Global Leader 302.23068 HOL m 9389/PUP/2020 Perpustakaan Universitas Pertamina 302.23068 HOL m c.1 9390/PUP/2020 Perpustakaan Universitas Pertamina 302.23068 HOL m c.2 0745662285_No7_MMaCA200522.jpg 5020 2022-05-20 14:15:12 2022-05-20 14:15:12 machine generated