Osterwalder, Alexander Primary Author Smith, Alan Primary Author Bland, David J. Primary Author Papadakos, Trish Primary Author mixed material bibliography Hoboken John Wiley & Sons 2020 en English

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xiii, 348 p: illust; 19 cm There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations Business Strategic Planning New Products Consumers--Research 658.4034 9781119551447 e-Library Universitas Pertamina Be Global Leader 658.4034 BLA t 9237/PUP/2020 Perpustakaan Universitas Pertamina 658.4034 BLA t c.1 50110088 Perpustakaan Universitas Pertamina 658.4034 BLA t c.2 0745662285_No12_TBI270522.jpg 5050 2022-05-27 12:50:44 2023-11-06 17:39:20 machine generated