From Theory to Practice Küng, Lucy Primary Author mixed material bibliography London SAGE Publications Ltd 2017 en English

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xXVII, 237 pages : illustrations; 24 cm With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC; Explains strategic theory and concepts with insight and clarity; Shows how to understand change and decision-making within media organizations Strategic planning. Mass media -- Management. Médias -- Gestion. 302.23068 9781473929500 e-Library Universitas Pertamina Be Global Leader 302.23068 KUN s 9412/PUP/2020 Perpustakaan Universitas Pertamina 302.23068 KUN s c.1 9493/PUP/2020 Perpustakaan Universitas Pertamina 302.23068 KUN s c.2 Strategic_management_media_kung_no_43_300522_dania.jpg 5078 2022-05-30 13:49:32 2022-05-30 13:49:32 machine generated