A Competitive Advantage Approach, Concepts and Cases David, Fred R. Primary Author David, Forest R Primary Author mixed material bibliography Harlow Pearson Education Limited 2017 en English

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680 pages : illustrations ; 28 cm In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions Business Strategic Planning Strategic planning--Case studies Competitive Advantage Approach 658.4012 9781292148496 e-Library Universitas Pertamina Be Global Leader 658.4012 DAV s 9544/PUP/2020 Perpustakaan Universitas Pertamina 658.4012 DAV s c.1 Strategic_mnagement.jpg 5136 2023-02-23 11:11:08 2023-02-23 14:50:15 machine generated