Albarran, Alan B. Primary Author mixed material bibliography Boston, Massachusetts Cengage Learning 2017 en English

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xxvi, 339 pages : illustrations ; 23 cm Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter Digital media Management Mass media Management 384.068 9781305077560 e-Library Universitas Pertamina Be Global Leader 384.068 ALB m 9708/PUP/2020 Perpustakaan Universitas Pertamina 384.068 ALB m c.1 9709/PUP/2020 Perpustakaan Universitas Pertamina 384.068 ALB m c.2 Management_of_electronic_and_digital_media.jpg 5214 2023-03-20 14:01:55 2023-03-20 14:01:55 machine generated