heorizing Communication: Readings Across Traditions is the first collection of primary-source readings built around seven traditions of communication theory-- rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical. The selected readings illustrate the history of each tradition and current trends. Enhancing the readings are introductory essays and sets of projects for theorizing through which the editors highlight contemporary interpretations, new directions, and/or hybrid approaches to studying communication theory.