Sekaran, Uma Additional Author Bougie, Roger Additional Author mixed material bibliography USA Wiley 2019 0

Text

xxv, 396 p; 26 cm Research Methods for Business by Uma Sekaran provides a comprehensive guide to designing, conducting, and analyzing research in a business context. The book covers both quantitative and qualitative research methods, including survey design, experiments, interviews, and case studies. It emphasizes practical application, data analysis, and ethical considerations in business research. By combining theory with real-world examples, this book equips students and professionals with the skills needed to make informed business decisions based on reliable research findings. 658.401 9781119561224 e-Library Universitas Pertamina Be Global Leader 658.401 BOU r 50110892 Perpustakaan Universitas Pertamina 658.401 BOU r 50110893 Perpustakaan Universitas Pertamina 658.401 BOU r 8201 2026-01-22 16:43:03 2026-01-22 16:43:03 machine generated