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Research Methods for Business
Research Methods for Business by Uma Sekaran provides a comprehensive guide to designing, conducting, and analyzing research in a business context. The book covers both quantitative and qualitative research methods, including survey design, experiments, interviews, and case studies. It emphasizes practical application, data analysis, and ethical considerations in business research. By combining theory with real-world examples, this book equips students and professionals with the skills needed to make informed business decisions based on reliable research findings.
Availability
| 50110892 | 658.401 BOU r | Perpustakaan Universitas Pertamina | Available |
| 50110893 | 658.401 BOU r | Perpustakaan Universitas Pertamina | Available |
Detail Information
| Series Title |
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| Call Number |
658.401 BOU r
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| Publisher | Wiley : USA., 2019 |
| Collation |
xxv, 396 p; 26 cm
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| ISBN/ISSN |
9781119561224
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| Classification |
658.401
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| Content Type |
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| Edition |
8nd Ed
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| Subject(s) |
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| Specific Detail Info |
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| Statement of Responsibility |
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| Department(s) |
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Other version/related
No other version available






