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Research Methods for Business



Research Methods for Business by Uma Sekaran provides a comprehensive guide to designing, conducting, and analyzing research in a business context. The book covers both quantitative and qualitative research methods, including survey design, experiments, interviews, and case studies. It emphasizes practical application, data analysis, and ethical considerations in business research. By combining theory with real-world examples, this book equips students and professionals with the skills needed to make informed business decisions based on reliable research findings.


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50110892658.401 BOU rPerpustakaan Universitas PertaminaAvailable
50110893658.401 BOU rPerpustakaan Universitas PertaminaAvailable

Detail Information

Series Title
-
Call Number
658.401 BOU r
Publisher Wiley : USA.,
Collation
xxv, 396 p; 26 cm
Language
ISBN/ISSN
9781119561224
Classification
658.401
Content Type
-
Media Type
-
Carrier Type
-
Edition
8nd Ed
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Department(s)
-

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