strategies and tools for improving health, well-being, and the environment Lefebvre, R. Craig Primary Author mixed material bibliography San Fransisco Jossey-Bass 2013 en English

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xxv, 564 p. : Illust. ; 24 cm Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs. Social Change Medical Care--Marketing Social Marketing Health Promotion Nonprofit Organizations--Marketing 362.10688 9780470936849 e-Library Universitas Pertamina Be Global Leader 362.10688 LEF s 3112/PUP/2016 Perpustakaan Universitas Pertamina 362.10688 LEF s c.1 3113/PUP/2016 Perpustakaan Universitas Pertamina 362.10688 LEF s c.2 Social_Marketing_and_Social_Change.jpg.jpg 896 2017-06-03 10:46:35 2017-06-20 14:11:22 machine generated Computer Science Logistics Engineering Economics