Social Media Marketing in Tourism and Hospitality

Social Media Marketing in Tourism and Hospitality Minazzi, Roberta Primary Author mixed material bibliography Switzerland Springer 2015 en English xix, 163 p. ; 25 cm This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on. Economics Marketing Internet Marketing Mass Media Tourism--Marketing Social Media 338.4791 9783319051819 e-Library Universitas Pertamina Be Global Leader 338.4791 MIN s 2094/PUP/2016 Perpustakaan Universitas Pertamina 338.4791 MIN s c.1 Social_Media_Marketing_in_Tourism_and_Hospitality.jpg.jpg 908 2017-06-03 14:39:15 2017-06-03 14:39:56 machine generated Computer Science Management Economics Communication Science