APA Style

Perreault, William D., Jr., McCarthy, E. Jerome. (1999). Basic Marketing : a global-managerial approach . Boston: McGraw Hill.

Chicago Style

Perreault, William D., Jr., McCarthy, E. Jerome. Basic Marketing : a global-managerial approach. Boston: McGraw Hill, 1999. Text.

MLA Style

Perreault, William D., Jr., McCarthy, E. Jerome. Basic Marketing : a global-managerial approach. Boston: McGraw Hill, 1999. Text.

Turabian Style

Perreault, William D., Jr., McCarthy, E. Jerome. Basic Marketing : a global-managerial approach. Boston: McGraw Hill, 1999. Print.