APA Style

Boyd, Harper W., Walker, Orville C., Larréché, Jean-Claude. (1999). Marketing Strategy: planning and implementation (Ed. 3rd). Singapore: McGraw Hill.

Chicago Style

Boyd, Harper W., Walker, Orville C., Larréché, Jean-Claude. Marketing Strategy: planning and implementation. Ed. 3rd Singapore: McGraw Hill, 1999. Text.

MLA Style

Boyd, Harper W., Walker, Orville C., Larréché, Jean-Claude. Marketing Strategy: planning and implementation. Ed. 3rd Singapore: McGraw Hill, 1999. Text.

Turabian Style

Boyd, Harper W., Walker, Orville C., Larréché, Jean-Claude. Marketing Strategy: planning and implementation. Ed. 3rd Singapore: McGraw Hill, 1999. Print.