APA Style
Lancaster, Geoffrey, Massingham, Lester. (1994).
Essentials of Marketing : text and cases (Ed. 2nd).
London:
McGraw Hill.
Chicago Style
Lancaster, Geoffrey, Massingham, Lester.
Essentials of Marketing : text and cases.
Ed. 2nd
London:
McGraw Hill,
1994.
Text.
MLA Style
Lancaster, Geoffrey, Massingham, Lester.
Essentials of Marketing : text and cases.
Ed. 2nd
London:
McGraw Hill,
1994.
Text.
Turabian Style
Lancaster, Geoffrey, Massingham, Lester.
Essentials of Marketing : text and cases.
Ed. 2nd
London:
McGraw Hill,
1994.
Print.