APA Style

Kotler, Philip, Roberto, Eduardo L.. (1989). Social Marketing : strategies for changing public behavior . New York: The Free Press.

Chicago Style

Kotler, Philip, Roberto, Eduardo L.. Social Marketing : strategies for changing public behavior. New York: The Free Press, 1989. Text.

MLA Style

Kotler, Philip, Roberto, Eduardo L.. Social Marketing : strategies for changing public behavior. New York: The Free Press, 1989. Text.

Turabian Style

Kotler, Philip, Roberto, Eduardo L.. Social Marketing : strategies for changing public behavior. New York: The Free Press, 1989. Print.