APA Style

Moore, William L., Pessemier, Edgar A.. (1993). Product Planning and Management : designing and delivering value . New York: McGraw Hill.

Chicago Style

Moore, William L., Pessemier, Edgar A.. Product Planning and Management : designing and delivering value. New York: McGraw Hill, 1993. Text.

MLA Style

Moore, William L., Pessemier, Edgar A.. Product Planning and Management : designing and delivering value. New York: McGraw Hill, 1993. Text.

Turabian Style

Moore, William L., Pessemier, Edgar A.. Product Planning and Management : designing and delivering value. New York: McGraw Hill, 1993. Print.