APA Style

Boyd, Harper W., Walker, Orville C. (1992). Marketing Management : a strategic approach . Japan: Richard D. Irwin.

Chicago Style

Boyd, Harper W., Walker, Orville C. Marketing Management : a strategic approach. Japan: Richard D. Irwin, 1992. Text.

MLA Style

Boyd, Harper W., Walker, Orville C. Marketing Management : a strategic approach. Japan: Richard D. Irwin, 1992. Text.

Turabian Style

Boyd, Harper W., Walker, Orville C. Marketing Management : a strategic approach. Japan: Richard D. Irwin, 1992. Print.