APA Style

Bitner, Mary Jo, Zeithaml, Valarie A.. (2000). Services Marketing : integrating customer focus across the firm (Ed. 2nd). Boston: McGraw-Hill.

Chicago Style

Bitner, Mary Jo, Zeithaml, Valarie A.. Services Marketing : integrating customer focus across the firm. Ed. 2nd Boston: McGraw-Hill, 2000. Text.

MLA Style

Bitner, Mary Jo, Zeithaml, Valarie A.. Services Marketing : integrating customer focus across the firm. Ed. 2nd Boston: McGraw-Hill, 2000. Text.

Turabian Style

Bitner, Mary Jo, Zeithaml, Valarie A.. Services Marketing : integrating customer focus across the firm. Ed. 2nd Boston: McGraw-Hill, 2000. Print.