APA Style

Belch ,George E., Belch, Michael A.. (2018). Advertising and Promotion : an integrated marketing communications perspective (Ed. 11th). New York: McGraw-Hill.

Chicago Style

Belch ,George E., Belch, Michael A.. Advertising and Promotion : an integrated marketing communications perspective. Ed. 11th New York: McGraw-Hill, 2018. Text.

MLA Style

Belch ,George E., Belch, Michael A.. Advertising and Promotion : an integrated marketing communications perspective. Ed. 11th New York: McGraw-Hill, 2018. Text.

Turabian Style

Belch ,George E., Belch, Michael A.. Advertising and Promotion : an integrated marketing communications perspective. Ed. 11th New York: McGraw-Hill, 2018. Print.