The St. Gallen Management Concept could be termed the DNA of the Integrated Business Model that is developed and detailed by Oliver D. Doleski. The practical St. Gallen Management Concept offers a good conceptual framework for the development of change, and increasingly dynamic change, which is now more than ever the key factor shaping business actions. The complexity arising from this very dynamism is becoming a defining characteristic of today?s markets. Traditional methods and business models can deliver less than ideal results in this difficult environment. New approaches to business development are needed. To master complexity, these approaches must fully integrate all of the many and diverse aspects and demands of normative, strategic and operational management. Contents Conceptual Basis and Definition of Business Models The Integrated Business Model: A Practical Concept for Innovators and Early Adopters The Stages of Business Model Development Target Groups Specialists and Managers in the Fields of Strategy, Business Development and Entrepreneurship Executives and Consultants Specializing in Strategic Management and Business Model Innovation Teaching Staff and Students in the Field of Business and Economics About the Author Oliver D. Doleski is a management consultant. He actively involved in shaping changes on the German energy market and has published widely in the field.