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Consumer Behavior : buying, having, and being



In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.


Availability

4522/PUP/2017658.8342 SOL c c.1Perpustakaan Universitas PertaminaAvailable
4525/PUP/2017658.8342 SOL c c.2Perpustakaan Universitas PertaminaAvailable

Detail Information

Series Title
-
Call Number
658.8342 SOL c
Publisher Pearson : Essex.,
Collation
604 p. : Illust. ; 28 cm
Language
English
ISBN/ISSN
9781292017419
Classification
658.8342
Content Type
-

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