Image of Marketing

Text

Marketing



Covering the basic principles of marketing, this text presents and explains the actual marketing plan for the Honda Accord. Integrating international marketing concepts, it includes chapters on marketing communications, personal selling, advertising, sales promotion and direct marketing.


Availability

5401/PUP/2017658.8 KEE m c.1Perpustakaan Universitas PertaminaAvailable

Detail Information

Series Title
-
Call Number
658.8 KEE m
Publisher Prentice Hall : New Jersey.,
Collation
xxviii, 743 p. : Illust. ; 26 cm
Language
English
ISBN/ISSN
9780130163875
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
Ed. 2nd
Subject(s)
Specific Detail Info
-
Statement of Responsibility
Department(s)

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No other version available




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