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Consumer Behavior and Marketing Strategy



rovides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The 'Wheel of Consumer Analysis' helps the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact.


Availability

4232/PUP/2017658.8342 PET c c.1Perpustakaan Universitas PertaminaAvailable

Detail Information

Series Title
-
Call Number
658.8342 PET c
Publisher McGraw Hill : Singapore.,
Collation
xxv, 545 p. : Illust ; 26 cm
Language
English
ISBN/ISSN
9780071167031
Classification
658.8342
Content Type
-
Media Type
-
Carrier Type
-
Edition
Ed. 5th
Subject(s)
Specific Detail Info
-
Statement of Responsibility
Department(s)

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