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Product Planning and Management : designing and delivering value
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For courses in marketing or product management, this text examines the analytical, decision-making and planning concepts and tools available to market, product and brand managers. Issues covered include product policy, new product development and line modification.
Availability
| 3833/PUP/2017 | 658.575 MOO p c.1 | Perpustakaan Universitas Pertamina | Available |
Detail Information
| Series Title |
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| Call Number |
658.575 MOO p
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| Publisher | McGraw Hill : New York., 1993 |
| Collation |
xiv, 542 p. : Illust. ; 24 cm
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| Language |
English
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| ISBN/ISSN |
0071127402
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| Classification |
658.575
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| Specific Detail Info |
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| Statement of Responsibility |
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Other version/related
No other version available
