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Harvard Business Review on Brand Management



Annotation Leading Minds and Landmark Ideas In An Easily Accessible FormatFrom the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. Harvard Business Review on Brand Managementprovides the latest strategies for maximizing the value of your brands and products. A Harvard Business Review Paperback.


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6316/PUP/2017658.827 HAR h c.1Perpustakaan Universitas PertaminaAvailable

Detail Information

Series Title
-
Call Number
658.827 HAR h
Publisher Harvard Business School : Boston.,
Collation
v, 204 p. : Illust. ; 21 cm
Language
English
ISBN/ISSN
9781578511440
Classification
658.827
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Detail Info
-
Statement of Responsibility
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