Now in its fourth edition, Developing Business Strategies will help you move beyond reactive problem solving and into the development of a strategic vision for your business. While retaining all the qualities that made the first three editions so successful, this Fourth Edition of Developing Business Strategies incorporates the latest thinking on such recent topics as economic value analysis, total quality management, the virtual corporation, competitor image and personality, exchanging assets and skills, the borderless organization, and re-engineering. New material has also been added on quality function deployment, brand extension strategies, strategic questions, strategic vision and opportunism, strategic alliances, the distinction between pioneering and preemptive strategies, and the danger of "planning without soul."