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Consumer Behavior : buying, having, and being
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In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Availability
| 8242/PUP/2019 | 658.8342 SOL c c.1 | Perpustakaan Universitas Pertamina | Available |
| 8243/PUP/2019 | 658.8342 SOL c c.2 | Perpustakaan Universitas Pertamina | Available |
Detail Information
| Series Title |
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| Call Number |
658.8342 SOL c
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| Publisher | Pearson : Boston., 2018 |
| Collation |
623 p. : Illust. ; 28 cm.
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| Language |
English
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| ISBN/ISSN |
9781292153100
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| Classification |
658.8342
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| Content Type |
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| Media Type |
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| Carrier Type |
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| Edition |
Ed. 12th
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| Subject(s) | |
| Specific Detail Info |
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| Statement of Responsibility |
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| Department(s) |
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Other version/related
No other version available
