34 1 10 how to create products and services customers want Osterwalder, Alexander Primary Author Pigneur, Yves Primary Author Bernarda, Greg Primary Author Smith, Alan Primary Author Papadakos, Patricia Illustrator mixed material 9781118968055 New Jersey John Wiley & Sons 2014 Value_Proposition_Design%2C_how_to_create_products_and_services_customers_want.jpg.jpg Harvard Business Review Press Primary Author mixed material 9781633696938 Boston Harvard Business Review 2019 71B3PiFiwEL_No6_HBR_100522.jpg.jpg a handbook for visionaries, game changers, and challengers Osterwalder, Alexander Primary Author Pigneur, Yves Primary Author mixed material 9780470876411 New Jersey John Wiley & Sons 2010 Business_Model_Generation%2C_a_handbook_for_visionaries%2C_game_changers%2C_and_challengers.jpg.jpg the quest for competitive advantage concepts and cases Thompson, Arthur A. Primary Author Peteraf, Margaret A. Primary Author Gamble, John E. Primary Author Strickland, A. J. Primary Author mixed material 9789814670890 New York McGraw Hill 2016 Crafting_and_Executing_Strategy%2C_the_quest_for_competitive_advantage_concepts_and_cases.jpg.jpg Shepherd, Dean A. Primary Author Hisrich, Robert D Primary Author Peters, Michael P Primary Author mixed material 9780256234787 Boston McGraw Hill/Irwin 1998 81e015b4-4891-4eb4-abee-7527bb2a3abd.jpg.jpg the quest for competitive advantage concepts and cases Peteraf, Margaret A. Primary Author Strickland, A. J. Primary Author Thompson, Arthur A Primary Author Gamble, John Primary Author mixed material 9780071317009 New York McGraw-Hill 2012 9780071317009.jpg.jpg establishing milestones for long-term performance Goold, Michael Primary Author Quinn, John J. Primary Author mixed material 9780201608991 Reading, Mass. Addison-Wesley Pub. Co 1993 Strategic_Control_Establishing_Milestones_For_Long-Term_Perform_001.jpg.jpg breakthrough strategies for seizing control of your industry and creating the markets of tomorrow Hamel, Gary Primary Author Prahalad, C. K. Primary Author mixed material 9780875844169 Boston Harvard Business School 1994 Competing_for_the_future.jpg.jpg Hubbard, Graham Primary Author Pocknee, Graeme Primary Author Taylor, Graeme Primary Author mixed material 0724809449 Sydney Prentice Hall Australia 1996 c6c53f346abc243bd753220d4d5b5550185e66b9.jpg.jpg Andrews, Kenneth R. Primary Author mixed material 0870942085 Homewood R.D. Irwin 1980