8 1 10 Osterwalder, Alexander Primary Author Smith, Alan Primary Author Bland, David J. Primary Author Papadakos, Trish Primary Author mixed material 9781119551447 Hoboken John Wiley & Sons 2020 0745662285_No12_TBI270522.jpg designing and delivering value Moore, William L. Primary Author Pessemier, Edgar A. Primary Author mixed material 0071127402 New York McGraw Hill 1993 aduhhlamaajadinya_001.jpg.jpg Urban, Glen L Primary Author Hauser, John R. Primary Author mixed material 0132016664 s.l. Prentice-Hall 1993 1234.jpg.jpg creating the market-based enterprise Barabba, Vincent P. Primary Author mixed material 0875845770 Boston Harvard Business School 1995 Meeting_of_The_Minds.jpg.jpg how to create uncontested market space and make the competition irrelevant Kim, W. Chan Primary Author Mauborgne, Renée Primary Author mixed material 9781591396192 Boston Harvard Business Review 2005 Blue_Ocean_Strategy.jpg.jpg Harvard Business Review Primary Author mixed material 9781422189856 Massachusetts Harvard Business School 2013 HBR%27s_10_Must_Reads_on_Innovation.png.png a launch manual for getting great ideas into the market Anthony, Scott D. Primary Author mixed material 9781422171769 Massachusetts Harvard Business Review 2014 The_First_Mile%2C_a_launch_manual_for_getting_great_ideas_into_the_market.jpg.jpg Ulrich, Karl T. Primary Author Eppinger, Steven D. Primary Author mixed material 9780071086950 New York McGraw Hill 2012 Product_Design_and_Development.jpg.jpg