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Value Proposition Design : how to create products and services customers want

Value Proposition Design : how to create products and services customers want

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Co-creation, innovation and new service development : the case of the videogames industry

Co-creation, innovation and new service development : the case of the videogames industry

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Principles of Marketing

Principles of Marketing

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Experiential marketing : consumer behavior, customer experience and the 7Es

Experiential marketing : consumer behavior, customer experience and the 7Es

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The Customer Driven Company : moving from talk to action

The Customer Driven Company : moving from talk to action

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Customer Satisfaction

Customer Satisfaction

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The Business Relationship Management Handbook : the essential part of any IT/business alignment strategy

The Business Relationship Management Handbook : the essential part of any IT/business alignment strategy

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The Relationship Edge : the key to strategic influence and selling success

The Relationship Edge : the key to strategic influence and selling success

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Relevance Regained : from top-down control to bottom-up empowerment

Relevance Regained : from top-down control to bottom-up empowerment

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Managing Business Relationships

Managing Business Relationships

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