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Pengaruh Brand Image dan Electronic Word of Mouth terhadap Minat Beli Konsumen pada Bukalapak
(Mochammad Akbar Rahman Firdausy, 2021-07-01)
This study aims to determine the effect of Brand image and Electronic Word of Mouth on consumer buying interest in Bukalapak. This study also proves the influence of Brand Image as seen from the three dimensions of strength ...