ANALISIS RESEPSI PEMILIH MUDA TERHADAP KONTEN POLITIK AKUN INSTAGRAM CALON PRESIDEN @ANIESBASWEDAN TAHUN 2024-2029

Abstract

This research examines how young voters perceive the political content on the Instagram account of presidential candidate @aniesbaswedan. The purpose of this study is to determine the reception of young voters towards political content related to community welfare issues on the @aniesbaswedan Instagram account for the period 2024-2029. The method used in this research is qualitative method using reception analysis and Peirce's semiotics. Primary data collection was conducted by interviewing young voters. Interviews were conducted with three young voters who follow the @aniesbaswedan Instagram account. The results show that Anies Baswedan had a total of 303 posts during the period from October 1st to December 31st, with 266 IG Reels posts and 37 photo posts. Reception analysis results indicate that all informants have a dominant position towards @aniesbaswedan's posts regarding programs related to community welfare issues.