| dc.description.abstract | The rapid population growth and high mobility of Jakarta’s residents demand
improvements in the quality of public transportation services. TransJakarta, as one of
the primary modes of transportation, strives to meet this demand, especially in
Corridor IX which has a high passenger volume. This study aims to determine the
influence of service quality and price perception on customer satisfaction of
TransJakarta Corridor IX users. This research uses a quantitative method and data
processing with SPSS version 25. A total of 100 respondents were selected from active
users of Corridor IX. Data was collected through questionnaires that had been tested
for validity and reliability. The data were analyzed using multiple linear regression.
The results showed that service quality had a positive and significant effect on
customer satisfaction of TransJakarta Corridor IX, as did price perception.
Simultaneously, both service quality and price perception had a positive and
significant effect on customer satisfaction of TransJakarta Corridor IX. | en_US |
