MILENIAL DAN APLIKASI STREAMING MUSIK (STUDI FENOMENOLOGI PENGGUNAAN APLIKASI SPOTIFY DIKALANGAN MILENIAL)

Abstract

Isnaen Maulidya Priyanti. 106116001. Millenial and Music Streaming Applications (Phenomenological Study of the Use of Spotify Aplication among Students).

This design / research is about the use of the Spotify application in students with the aim of seeing the experiences of students in using the Spotify application as an medium of entertainment. The method used in this research is descriptive qualitative research with a phenomenological approach, where data source are obtained from semi-structured in-depth interviews and documentation in the form of screenshots of Spotify usage activities and activities shared through Partisipants' social media accounts. Research’s results indicate that the use of Spotify which involves emotions in it allows users to be able to fulfill the search for user gratification and allows users to fulfill needs other than entertainment needs.

Keywords: Spotify application, students experiences, emotions, gratification, entertainment needs.