Browsing DISSERTATIONS AND THESES (MN) by Author "Butarbutar, Enjelina"

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Pengaruh Park Seojun sebagai Brand Ambassador dan Electronic Word of Mouth terhadap Minat Beli pada Blibli

Butarbutar, Enjelina (Enjelina Butarbutar, 2022-03-16)

This study aims to determine the effect of Brand Ambassador and Electronic Word of Mouth on consumer Purchase Intention at Blibli. This study also proves the influence of Brand Ambassador as seen from the four dimensions ...