KREDIBILITAS KIAI DALAM PEMBENTUKAN PILIHAN POLITIK

Abstract

This research is about the role of the kiai as a figure who has influence in political communication during the election of the village head, precisely in the village of Tarogan. By using the approach of empathy and homophily in political communication, the theories of empathy and homophily are used in analyzing the research discussion in this thesis. With the use of this theory, this thesis research raises the research question "What is the role of kiai in political communication in rural areas, especially in village head election activities in Tarogan village, Lenteng district?". To answer the research questions, the writer will use qualitative research methods which are supported by primary and secondary data types. The results obtained from this thesis research are that Kiai is proven to have his own character in conveying political communication in the 2019 Tarogran village head election due to the elements of empathy and homophily