PENGARUH TERPAAN LAGU DAN MOTIF MENDENGARKAN LAGU TUTUR BATIN YURA YUNITA TERHADAP PENGUNGKAPAN DIRI (MAHASISWA UNIVERSITAS PERTAMINA)

Abstract

The Effects of Song Exposure and Listening Motives to Yura Yunita's “Tutur Batin” Song on phenomenology Self-Disclosure (Pertamina University Student). This research aims to discover the influence of exposure and motive of listening to Yura Yunita’s Tutur Batin on self-disclosure. This research also discusses the phenomena related to self-disclosure on YouTube. This research is quantitative by applying data analysis in numeral form and using simple random sampling as a sampling method by distributing questionnaires to Pertamina University Jakarta student Academic Year 2021/2022 (Even Semester) academically active as many as 98 respondents. This research used Uses and Gratification as the theoretical basis. This research found that 1) there is a significant and positive effect from having a song exposure to self-disclosure with a significant number of 0,003. 2) there is a significant positive effect from a song-listening motive variable to the self-disclosure variable with a significant number of 0,000. 3) there is an effect of song exposure and listening motive to Yura Yunita’s Tutur Batin on self-disclosure with a significant number of 0,000. Both variables of song exposure and the listening motive to Yura Yunita’s Tutur Batin simultaneously contributed to self-disclosure of 73 percent.