| dc.contributor.author | Hutapea, Melisa | |
| dc.date.accessioned | 2023-03-24T05:22:16Z | |
| dc.date.available | 2023-03-24T05:22:16Z | |
| dc.date.issued | 2023-03-16 | |
| dc.identifier.citation | Hutapea, Melisa. 2023. Pengaruh Penggunaan Co-Branding dan Electronic Word of Mouth Pada Brand Kosmetik & Skincare Dear Me Beauty X KFC Terhadap Perilaku Pencarian Informasi Mahasiswa Pendidikan Tata Rias Universitas Negeri Jakarta | en_US |
| dc.identifier.uri | https://library.universitaspertamina.ac.id//xmlui/handle/123456789/8620 | |
| dc.description.abstract | Melisa Nurfia Hutapea. 106119008. The Influence of Using Co-Branding and Electronic Word
of Mouth on Dear Me Beauty X KFC Cosmetic & Skincare Brand on Information Seeking Behavior
of Cosmetology Education Students Jakarta State University.
This research is about the Influence of using Co-Branding and Electronic Word of Mouth on Dear
Me Beauty X KFC Cosmetic & Skincare Brand on Information Seeking Behavior of Cosmetology
Education Students Jakarta State University with the purpose to know effect from the use of co branding ( X1 ) and Electronic Word of Mouth (X2) on information seeking behavior(Y). The
method used is explanatory quantitative with probability sample method and uses a proportional
stratified random sampling technique. The results show that there is an influence generated by
the Co-Branding variable on information seeking behavior with a significance value of 0.000
<0.05. In addition, the Electronic Word of Mouth variable has an influence on information seeking
behavior with a significance value of 0.000 <0.05. Co-Branding and Electronic Word of Mouth
variables have an influence on information seeking behavior with a significance value of 0.000.
Keywords: Co-Branding, Electronic Word of Mouth, Information Seeking Behavior, AISAS Model,
Uses and Gratification Theory | en_US |
| dc.publisher | Melisa Hutapea | en_US |
| dc.title | Pengaruh Penggunaan Co-Branding dan Electronic Word of Mouth Pada Brand Kosmetik & Skincare Dear Me Beauty X KFC Terhadap Perilaku Pencarian Informasi Mahasiswa Pendidikan Tata Rias Universitas Negeri Jakarta | en_US |
| dc.type | Other | en_US |
