Browsing STUDENTS PAPER (CO) by Author "Inaku, Neil Ikhsan"

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PENGARUH VIDEO ONLINE CONSUMER REVIEW DI YOUTUBE TERHADAP KEPUTUSAN PEMBELIAN PRODUK (Studi Kuantitatif Terhadap Produk Eiger)

Inaku, Neil Ikhsan (Universitas Pertamina, 2021-12-16)

This study discusses the effect of online consumer review videos on product purchasing decisions. This study aims to determine whether there is an effect of online consumer review videos on purchasing decisions on a ...