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Services Marketing : integrating customer focus across the firm


Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

Availability

6128/PUP/2017658.8 ZEI s c.2Perpustakaan Universitas PertaminaAvailable
5985/PUP/2017658.8 ZEI s c.1Perpustakaan Universitas PertaminaAvailable

Detail Information

Series Title
-
Call Number
658.8 ZEI s c.1
Publisher McGraw-Hill : Boston.,
Collation
xxviii, 620 p. : Illust. ; 26 cm
Language
English
ISBN/ISSN
9780071169943
Classification
658.8 ZEI s c.1
Content Type
-
Media Type
-
Carrier Type
-
Edition
Ed. 2nd
Subject(s)
Marketing
Service Industries--Marketing
Customer Services
Southeast Asia
Australia
Professions--Marketing
Customer services--Marketing
Specific Detail Info
-
Statement of Responsibility
Department(s)
-

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