PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM @INFOBMKG DAN DAYA TARIK KONTEN BENCANA ALAM GEMPA TERHADAP TINGKAT PENGETAHUAN KEBENCANAAN GEMPA (SURVEI PADA PENGIKUT AKUN INSTAGRAM @INFOBMKG)

Abstract

The Meteorology, Climatology and Geophysics Agency (BMKG) has the task of increasing public knowledge regarding disasters, one of which is related to earthquake disasters. One of the ways BMKG uses to increase public knowledge about earthquakes is through the Instagram account @infobmkg. Therefore, the aim of this research is to determine the influence of exposure to social media and the attractiveness of social media content Instagram @infobmkg on the level of earthquake disaster knowledge. This research uses a quantitative approach with Purposive Sampling sampling techniques. This research was conducted using a questionnaire method to 100 respondents with the criteria for respondents being followers and readers of earthquake natural disaster content on the @infobmkg account. This research analysis uses Information Processing Theory. The results of this research show: 1) Exposure to the social media Instagram account @infobmkg has a significant effect on the level of earthquake disaster knowledge with a regression coefficient value of 3,042; 2) The attractiveness of the content of the Instagram account @infobmkg has a significant effect on the level of earthquake disaster knowledge with a regression coefficient value of 0,343; 3) Exposure to social media and the attractiveness of the content of the Instagram account @infobmkg simultaneously have a significant effect on the level of earthquake disaster knowledge with a significance value of 0.000