pengaruh personal selling dan promosi terhadap minat menggunakan layanan bank digital jenius (studi kasus mahasiswa di wilayah jakarta selatan)

Abstract

This study aims to examine personal selling and promotion of interest in using Jenius digital bank services (a case study of students in the South Jakarta area). The population of this study are individuals, namely students who have an interest in or use Jenius bank and live in the South Jakarta area. The hypotheses in this study are (1) personal selling has a significant effect on interest in using Jenius digital bank services, and (2) promotion has a significant effect on interest in using Jenius digital bank services. The sampling procedure used was purposive sampling, namely consumers who have an interest in Jenius digital bank services. Respondents in this study amounted to 100 people. The test results show that the personal selling and promotion variables have a positive and significant effect on the use of Jenius digital bank services.