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Marketing Channels

Marketing Channels

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Finding, Entering, and Succeding in a Foreign Market

Finding, Entering, and Succeding in a Foreign Market

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Global Marketing Management

Global Marketing Management

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Concurrent Marketing: integrating product, sales, and service

Concurrent Marketing: integrating product, sales, and service

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The New Rules of Marketing & PR : how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly

The New Rules of Marketing & PR : how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly

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Strategic Marketing

Strategic Marketing

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Marketing Management : a strategic approach

Marketing Management : a strategic approach

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Essentials of Marketing : text and cases

Essentials of Marketing : text and cases

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Marketing Strategy: planning and implementation

Marketing Strategy: planning and implementation

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Basic Marketing : a global-managerial approach

Basic Marketing : a global-managerial approach

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